6. Setting IntentionsOne thing that I always make sure to do before any fair, big or small, is set my intentions.
My early craft fair intentions used to go a little like this:
- make a profit, any profit!
- have people sign up for the mailing list
- don't be shy
- stay hydrated & don't forget to pee!
- learn a lot! make mistakes!
- actually venture outside the booth & explore! that requires trust, letting go & energy!
- tweet & post pictures throughout the day--requires discipline, and it'll be great promotion
- do not get so tired that it affects your mood and demeanor. remember to drink, take breaks, get rest before & after the show days
- of course meet new people, make friends, inspire, get press, move beyond just an email/etsy username--make it personal! tell your story and learn theirs.
- take good inventory throughout the day. you're great at organizing the space under the table, but make it so it contributes to a rhythm and habit of prep, log, change and give.
- really utilize your helpers! become a better manager and let go of tasks so that you can effectively talk and greet and make sales.
I love craft fairs because I get to meet so many people and not only see that they liked something enough to pick it up or buy it, but see WHY. Little known fact: I thought I was going into the plush business. Then I had my first craft fair and to my surprise, my artwork and prints stole all the glory! If I didn't learn that, I probably wouldn't be around. Probably would have been discouraged because no one was buying elephants, and I wouldn't know exactly why.
Craft fairs can be expensive, laborious affairs but I believe they're well worth the effort, stress, everything. So cheers to this weekend! I can't wait!
Stay tuned for the next post about what happens the DAY BEFORE THE FAIR! Dun dun DUNNNN!